
The Upskill Belluno project starts. Bonel Misurina chosen for the relaunch of the Territory through ITS and businesses.
Share
Fondazione Cariverona and Upskill 4.0 , a spin-off of Ca' Foscari University of Venice, have entered into a partnership for the relaunch and sustainability of economic and social initiatives linked to crucial sectors of the territories of reference of the Foundation.
This is how the Upskill Belluno project was born: a call for proposals dedicated to innovation with the aim of selecting 6 companies based in the province and supporting them in the development of an innovative challenge through the involvement of young ITS students and project managers with expertise in design thinking .
The call has thus identified the local companies on which to implement the 5-month analysis and coaching path.
- Bonair Misurina - Auronzo of Cadore
- Plastoptic - Comelico Superiore
- Apidolomites - Limana
- Dolomites Hub - Fonzaso
- Cerentin - Borgo Val Belluna
- Tib Theatre - Belluno
Bonel Misurina was chosen for its circular approach and the valorization of the territory. The project challenge launched intends to communicate the essence and benefits of the air of the Dolomites through online and in-person experiential formats, expanding its target to the world of hospitality to position and enhance the product within the market in view of the future Milan-Cortina 2026 Olympics.
The program officially started last April 6th when the Foundation and Upskill were able to meet the entrepreneurs in person and introduce them to the ITS (Higher Technical Institutes) associated for the achievement of their respective goals. Bonel Misurina will be supported by ITS Academy Turismo Veneto - Tourism Destination - Marketing & Communication course based in Asiago (VI).
The project now has several work phases to conclude with the final event in autumn 2023 where the dedicated team will exhibit the prototype that best represents the effective solution to the challenge required. Chiara Bonel, thanks to the support of Upskill experts, is already working with the students involved, gathering new ideas and stimuli to increasingly realize that concept of “ Mountain Therapy ” for body and soul that she sees so much in the brand she created.
What's cooking? We'll keep you posted on what will emerge from this exciting synergy!